More aerodynamic, safer, less polluting: the release of a new car model generally arouses interest, but the French know that this happens all the time. So it takes more to attract their curiosity and get them to come to the dealership or company.
Renting an animation is perfect.
Here are the Top 5, for better or worse.

The photocall is a classic form of animation, in which people are photographed in front of a chosen background. This can of course be a life-size representation of the vehicle, or the dealership's logo, for advertising purposes. These photos are sent to the people present, making them a souvenir. However, many French people don't like having their photo taken, and know that it's also a way of collecting information about them, which can turn them away from the event.

With a direct link to the world of cars, some artists make a point of faithfully reproducing the vehicle on a variety of supports, even if ice is generally the most popular. A play of light in a subdued atmosphere can make this animation very pleasing to the eye. But it's clear that the investment will be wasted at the end of the day.

Offering a free buffet and champagne isn't really entertainment in the true sense of the word, especially as it may appeal to people who are content to be served before they leave, without even glancing at the new vehicle.

Translated with DeepL.com (free version)

As a new technology, taking a hologram for visitors to look through and then see the new car makes quite an impact, especially with younger visitors. But once they've seen it, people quickly move on. Is this the best way to showcase the vehicle?

And yet, for children accompanying their parents as well as adults, there's one car-related animation that seems to tick all the boxes, both for the professionals who hire it out and for those who try it out: connected karting.

Several people each get into a go-kart. The kart runs on electricity, which may be an interesting reminder of the opening up of the market to electric vehicles, for a greener world.

A scoreboard keeps track of the number of points scored, which varies according to the shots fired and received. In fact, each vehicle incorporates a laser that can be used to fire at other vehicles.

It's by having the highest number of points that you've won the game by crossing the finish line. But of course, while you're driving around the bends made of inflatable modules, you have to try to dodge the shots of the others, who want to claim victory and won't hesitate to use their karts' ability to turn 360° to do so.

It's possible for 9-year-olds and over to play on smaller karts, with speed limited if necessary, which keeps everyone busy, and even allows them to compete with their children, which is a guarantee of a good time.

Riding, driving and laughing all come together to make this a day to remember. Why not, they may well find, that driving like this will make them less reluctant to buy a new vehicle.