After studying the project's feasibility through market research and financial projections, the shop or store is finally ready to open. Even if the entrepreneur is confident of success, they must maximize their chances by attracting as many customers as possible.
While some will remain interested and prospects, others are likely to become loyal customers. For this, some form of engagement is essential. But which ones are the most successful?
The best entertainment for a store opening
New technologies are certainly booming, and it would be a shame to miss out on them. This is why some companies rely on projection mapping to attract attention during a store opening. One or more products are showcased in a 3D video. However, attention wanes relatively quickly, especially since it's not interactive. In the same vein, virtual reality can be appreciated. But it's clear that it's not suitable for many activities, which limits its scope. People who are self-conscious won't appreciate the photo booth, which involves taking a personalized photo of their visit and sending it to them, with the aim of collecting personal data. Some people will play along, but others will be unwilling to comply. Depending on the event, a workshop can also be organized (cooking, wine tasting, sewing lessons, etc.). This requires a lot of organization, not to mention the need to move from one person to another so that each one feels unique, which is difficult. Opening a store with an event is therefore not so simple.
How can we ensure that people have fun, enjoy themselves together, while also promoting certain values? The options seem limited. Unless, of course, you're unfamiliar with connected karting.
What is connected karting and what are its advantages?
A clever blend of go-karting and laser tag, connected go-karting gets its name from the fact that all the vehicles are linked to each other and to a display panel that is hung above the track. The track itself is made up of inflatable modules that can be assembled as desired to create turns of varying tightness. In the vehicles, players of all ages (children can participate from the age of 9, in smaller karts) aim to cross the finish line with the most points. To do this, they must drive their kart along the circuit, firing the onboard laser at other vehicles, which will lose points and slow down. The karts can rotate 360°, which adds a layer of complexity to the game: everyone can turn around to shoot and hit targets before resuming their drive, now with a significant score. The karts are powered by electricity. Perfect for the planet, and also for avoiding the seasonal limitations sometimes associated with certain activities. While connected go-karting can be enjoyed outdoors during the warmer months, depending on the store's opening dates, it can also be played indoors, as there are no gas emissions. Widely adopted by individuals at family events, by companies, and at seminars, thanks to the game's complexity, which encourages participants to demonstrate their tactical skills, connected go-karting is an excellent form of entertainment for everyone, without exception. Having a great time, fueled by adrenaline and the thrill of victory, will subconsciously be associated with the store: unexpected and welcome positive publicity.